“The Individual, Social, Material (ISM) model and its successful application in transport initiative

Session
Monday, 05 November 2018
11:05
Duration: 25 mins
Publication date: 08 Nov 2018
Location: Turing Lecture Theatre, IET London: Savoy Place, London, United Kingdom
Part of event Behavioural Science in Transport

About the session

The ISM tool was published by the Scottish Government in 2013, and is their current model of choice for developing behaviour change interventions. The model offers a multi-disciplinary and co-productive approach to analysing behaviours and designing interventions. Andrew Darnton, the model’s architect, will introduce the tool and its theoretical underpinnings, and share the insights its use has revealed in the context of diverse travel and transport challenges including: switching to electric vehicles, mobile phone driving, and commuting by bike.

Keywords:: ISM

behaviour

bike

cars

commuting

cycling

electric vehicles

material

transport

travel

Channels

Transport

Transport

Speakers

Andrew Darnton

AD Research & Analysis Ltd

Andrew Darnton is an independent researcher, working on a range of sustainability and social change challenges. Andrew authored the Cabinet Office guidance on Behaviour Change in 2008 (‘The GSR Behaviour Change Knowledge Review’) since when he has been a leading thinker and influencer of behaviour change across both policy and academia. He has worked with every Whitehall department (except the MoD) and peer reviewed the Cabinet Office’s Mindspace report in 2010. In 2011 he convened the pre-inquiry seminar of the House of Lords Science and Technology Committee’s Inquiry into Behaviour Change. In 2013, he developed and launched the ISM (Individual, Social, Material) model, which is The Scottish Government’s behavioural insight tool of choice, and a key part of their plans for delivering 66% cuts in carbon by 2032. Andrew has recently become interested in the role of measurement in determining the kinds of interventions that are designed and delivered, and has developed the Revaluation approach to measuring change in complex systems. He holds fellowships in CECAN at the University of Surrey, and at the University of the West of England (UWE).
Andrew Darnton

AD Research & Analysis Ltd

Andrew Darnton is an independent researcher, working on a range of sustainability and social change challenges. Andrew authored the Cabinet Office guidance on Behaviour Change in 2008 (‘The GSR Behaviour Change Knowledge Review’) since when he has been a leading thinker and influencer of behaviour change across both policy and academia. He has worked with every Whitehall department (except the MoD) and peer reviewed the Cabinet Office’s Mindspace report in 2010. In 2011 he convened the pre-inquiry seminar of the House of Lords Science and Technology Committee’s Inquiry into Behaviour Change. In 2013, he developed and launched the ISM (Individual, Social, Material) model, which is The Scottish Government’s behavioural insight tool of choice, and a key part of their plans for delivering 66% cuts in carbon by 2032. Andrew has recently become interested in the role of measurement in determining the kinds of interventions that are designed and delivered, and has developed the Revaluation approach to measuring change in complex systems. He holds fellowships in CECAN at the University of Surrey, and at the University of the West of England (UWE).