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What’s your beef? Using smart contracts to build trust in food value chains

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Event
  • Session
  • Wednesday, 26 June 2019
  • 11:40
  • Duration: 10 mins
  • Publication date: 25 Nov 2019
  • Location: Rosalind Franklin, Wellcome Genome Campus, Cambridge, United Kingdom
  • Part of event Cambridge Wireless 2019

About the session

Farmers still have to rely on eye and weight to judge when an animal is ready for market. Breedr is digitising livestock production. By using machine learning and smart contract technologies it is building an online trading platform that will make it easier to produce livestock that meet customers specifications – with less waste and lower environmental impacts – improving trust and transparency from field to plate.

Keywords:
  • AI
  • agriculture
  • connectivity
  • data
  • food
  • livestock
  • manufacturing
  • software
  • supply chain

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Speaker

  • Ian Wheal

    Ian Wheal

    Ian Wheal is co-founder and CEO of Breedr, a data app for livestock farmers. Ian grew up on a family farm in South Australia and passionately believes that better informed farmers – coupled with an integrated, transparent supply chain – can revolutionise the productivity, quality and sustainability of the entire livestock industry. Breedr recently raised £2M Seed investment to re-think the way we track, measure and trade livestock globally.
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