About the session
Audiences are demanding ever deeper immersion in sports broadcasts, expecting an intimacy and immediacy to their viewing that is not even experienced by people attending the events live. Viewers want to be able to stand (or swim or ride or jump) shoulder to shoulder with athletes on the field; they want to have every aspect of the competitive experience available to them. The 2012 Olympic Games was the ultimate broadcast challenge in providing audiences with a rich immersive experience across a variety of environments and within many different types of action. Illustrated with various clips of the London 2012 experience, this panel looks at the technological innovations that were used to bring audiences deeper than ever into the Olympic action, including 3D, Super Hi Vision, Web distribution and large-scale IT solutions. After months of pre-games secrecy, technology companies disclose details of their Olympic Games experience and how they balanced innovation with the pressure to get everything perfect first time.
