The speakers focus on topics, technologies and award-winning creative assets that are at the forefront of digital, social and mobile innovation and that are critical to the future success of both of the speakers' corporations. The pair approach topics ranging from the evolving role of the chief marketing officer (CMO) to the new world of 'deep content', illuminating for viewers the perspectives of both a top agency and a top client on the future of marketing in a fast-changing world.
