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Justifying and Selecting Innovation Projects. Speaker: Dr Rob Phaal, University of Cambridge Centre for Technology Management

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Strategic Roadmapping: Linking Technology to Markets

Session
Duration: 42 mins
Publication date: 11 Oct 2005
Location: IETTV_Venue, Birmingham, United Kingdom
Part of event Justifying and Selecting Innovation Projects

About the session

This presentation gives an overview of 'technology' (strategic) roadmapping and discusses example roadmaps; the 'T-Plan fast-start' approach; and customising the roadmapping approach.