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About the session
PM Keynote - Charging ahead through the waves of electrification: how to differentiate as the EV market matures
We will review the evolution of motor inverter technologies as experienced by McLaren Applied, and how the 4th wave of electrification will become a game changer for personalisation, brand differentiation and customer experience. The need for community and collaboration to accelerate the journey is critical to use shared experience, skills and ultimately de-risk innovation.
