Made in Britain - Premium Automotive Manufacturing for a Global Market

Lecture
  • Duration: 1 hr 21 mins
  • Publication date: 12 Mar 2012

Abstract

The speaker examines Jaguar-Landrover's role as a centre for leading design and engineering, as a major investor in R&D, as a pioneer of new links between business and academia, and as a user of next-generation IT systems. He looks at how manufacturing companies have to prepare for a globalized, ultra-competitive and crisis-hit industrial world, and how Britain is setting new standards as a hub for automotive excellence.

Keywords:

Channels