Lecture
- Session
- 00:01
- Duration: 1 hr 21 mins
- Publication date: 12 Mar 2012
- Location: IETTV_Room, IETTV_Venue, Coventry, United Kingdom
- Part of series The Viscount Nuffield Lecture Series and Part of event Viscount Nuffield/Mensforth Lecture
About the session
The speaker examines Jaguar-Landrover's role as a centre for leading design and engineering, as a major investor in R&D, as a pioneer of new links between business and academia, and as a user of next-generation IT systems. He looks at how manufacturing companies have to prepare for a globalized, ultra-competitive and crisis-hit industrial world, and how Britain is setting new standards as a hub for automotive excellence.