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Keynote talk: “Using behavioural science to improve the design and delivery of transport initiatives

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Event
  • Session
  • Monday, 05 November 2018
  • 10:05
  • Duration: 36 mins
  • Publication date: 06 Nov 2018
  • Location: Turing Lecture Theatre, IET London: Savoy Place, London, United Kingdom
  • Part of event Behavioural Science in Transport

About the session

We are in a period where there is potential for rapid innovation in the way that we design and deliver transport and travel. From autonomous vehicles to real time information about train running, to proactive maintenance of aircraft, significant progress has been made to technically enable future solutions for transport. However, we still encounter significant challenges in influencing behaviour change, and leading widescale implementation of transport innovations. I will discuss why these challenges arise, and how further consideration of a systems perspective and human behaviours can help us more rapidly and effectively design and deliver transport initiatives.

Keywords:
  • aircraft
  • autonomous
  • behaviour
  • design
  • engineering
  • ergonomics
  • passenger
  • physiology
  • psychology
  • sociology
  • trains
  • transport
  • travel

Channels

Transport

Transport

Speakers

  • Sarah Sharples

    Sarah Sharples

    University of Nottingham, Pro-Vice Chancellor for Equality, Diversity and Inclusion

    Sarah’s work as a Professor of Human Factors has been applied to Transport, Healthcare and Manufacturing. She is on the Science Advisory Council for the Department for Transport, the Engineering and Physical Sciences Research Council (EPSRC) and is a Non-Executive Director for the Transport Systems Catapult. She is passionate about ensuring that we take a systems perspective to considering the role of and impact on people in all work to develop future transport technologies and solutions.
  • SS

    Sarah Sharples

    University of Nottingham, Pro-Vice Chancellor for Equality, Diversity and Inclusion

    Sarah’s work as a Professor of Human Factors has been applied to Transport, Healthcare and Manufacturing. She is on the Science Advisory Council for the Department for Transport, the Engineering and Physical Sciences Research Council (EPSRC) and is a Non-Executive Director for the Transport Systems Catapult. She is passionate about ensuring that we take a systems perspective to considering the role of and impact on people in all work to develop future transport technologies and solutions.
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