About the session
You don't need a digital strategy, you need a business strategy fit for the digital world. Find out what BIM means to your board.
PwC work with many organisations who have invested to varying degrees in emerging project technology, resulting in an often very disappointing (or untraceable) return on investment. This could be because the technology doesn’t perform as expected; however, just as often, the technology works exactly as intended, but there is still no tangible positive impact on the project’s performance, with costly overruns remaining commonplace. We believe it is vital for the construction industry that technological advances are adopted and exploited with success, rather than becoming associated with costly investment and limited returns.
One of the issues leading to limited benefit is the lack of industry and organisational transformation, which is required to get the best from technology and digitisation. All too often, technology is applied as an augmentation or tweak to a current business model. Those industries and business who are truly winning in the digital age are those who understand that digitisation changes their business model completely.
With a broad, strategic view of the value of digitisation, attention must turn to the considerable challenge of effective realisation. We consider two main components of transformation: firstly, the unlocking of isolated information ‘islands’ to generate value potential; and secondly the broader organisational transformation steps required to exploit this potential.
PwC have combined expertise from capital project management, engineering, strategy consulting and corporate finance to begin to address the industry’s business needs.
