How to be agile in a world of dark marketing

Session
Tuesday, 03 July 2018
11:35
Duration: 9 mins
Publication date: 05 Jul 2018
Location: conference, TBC, London, United Kingdom
Part of event Innovate Israel 2018

About the session

Part 3

Innovate Israel highlights the most exciting innovations coming from scale-up nation across AI, Big Data, Cyber Security, Digital Health, Machine Learning and Satellite technology. The Summit is designed to be industry agnostic, exposing attendees to the latest disruptive thinking, enabling you to better position your business in a world of change.

Keywords:: AI

Big Data

Cyber Security

Digital Health

agile

machine learning

satellite technology

technology

Channels

Sectors

Sectors

IT

Manufacturing

Manufacturing

Speaker

Alon Leibovich

BrandTotal, Co-Founder & CEO

Alon is the CEO and co-founder of BrandTotal, provider of a marketing intelligence platform that lets marketers discover threats and opportunities in real time. He founded BrandTotal based on his experience as an organizational psychologist, and then lead strategist at McCann, where he developed marketing and communication strategies for household brands in the FMCG, auto, telecom and retail segments. While analyzing competitors and consumer trends, he saw that due to massive digital channel fragmentation and campaign personalization, new tools were needed to help marketers understand their competitive environment, especially to uncover “dark” marketing.Prior to his work at McCann, he gained significant experience in consulting, organizational psychology and sales in regional and global corporations including NGG Global Consulting and HOT Telecommunications.Alon holds a B.A. in Psychology & Management from Ben Gurion University of the Negev and an M.Sc. in Behavioral & Management Sciences from the Technion Israel Institute of Technology.