Lecture
- Session
- 00:00
- Duration: 6 mins
- Publication date: 11 Mar 2014
- Location: IETTV_Room, IETTV_Venue, London, United Kingdom
- Part of event IET Multimedia Communications Lecture Series
About the session
The speakers discuss how "fun content" for brand awareness fits into the marketing mix, whether it is important or whether it should be secondary.