This video isn’t available to you right now
Login to check your access and watch the full session.
To redeem an access code, first log in.
About the session
With the move to outsourcing and off-shoring, the role of the engineer in the western world is radically changing. It is no longer the case of ‘how to make something' but more of a question of ‘what to make' to enhance business profitability and increase the value of intellectual property. In his keynote speech, the speaker discusses how the engineering role has changed over the years, the advent of consumer engineering, and how important it is that engineers become intrinsically involved with customers and businesses as a whole.
