Abstract
Keynote Address: Moray MacLennan, Worldwide CEO, Mamp;C Saatchi Strategies for SuccessThe Supremacy of the Brand Idea: Johnnie Walker Black Label - Andy Fennell, Global Chief Marketing Officer, Diageo- Sir John Hegarty, Worldwide Creative Director, BBHThe Behaviours of a Challenger Brand: Range Rover Evoque- Fiona Pargeter, Global PR amp; Communications Director, Land Rover- Jackie Stevenson, Founding Partner, The Brooklyn BrothersThinking Global, Acting Local: HSBC- Toby Hoare, CEO, JWT EMEA amp; CEO HSBC Brand Team, JWT LondonCreating a Luxury Global Brand: Embraer Executive Jets- Clint E. Clouatre, Vice President, Marketing, Embraer Executive Jets- Stephen Maher, CEO, MBAFrom OEM to Global Brand: HTC- Simon Myers, Co-Founder amp; CEO, FigtreeFrom Indian Mobile Network Operator to Global Lifestyle Brand: Airtel- Bharat Bambawale, Director - Global Brand, Bharti Airtel Limited- Terry Tyrrell, Co-Founder amp; Chairman, The Brand Union
