Consumer psychology implications of the rise of big data in the energy sector

Case studies and academic research are introduced to illustrate the challenges and opportunities beyond technical data capture and analysis. The speaker discusses: big data as a commodity and a currency, and its implications for the energy sector; avoiding unintended consequences of an arms-length "command and control" approach to the use of big data; counting electrons or delivering services?; using data to drive the customer/supplier relationship; and beyond automation - extracting the maximum value from data by moving from analytics to insight.