About the session
“Social Research and Behaviour Change at Highways England”
The seminar will introduce behavioural science and insights, indicating the huge scope for applying them in transport. It will explain how they have been applied in real situations, using a people-centred approach, showing how technological advances will change the way we travel.
Topics to be addressed include:
* Results from behavioural insight trials, including how these insights and people-centred approaches are being embedded at DfT.
* Gamification and active travel.
* Behaviourally-informed interventions at Highways England
* Cyberhygiene and human issues in cybersecurity.
