About the session
This session provides a showcase for state-of-the-art connected TV platforms, contrasting the approach of the legacy TV industry with new players like Apple and Google, Samsung and LG. The speakers explain their different approaches to market. Featured presentations include two from key platform operators representing the legacy and the over-the-top (OTT) industry, followed by a comparison of strategies by a leading industry analyst. What aspects of these offerings are consumers likely to realise most value from? To what degree will premium rights ownership trump functionality of cross-device experiences? Will consumers be happy with a small, curated selection of apps that provide most content - as the legacy TV world believe - or will they demand open access to everything? There is a special focus on the potential for Apple TV to disrupt the TV industry in the way it broke the mould in music sales and mobile useage, together with a high-level analysis on which platforms are worthwhile now and which are the ones to bet on in the future. By 2015, it is estimated that there will be something in the order of half a billion connected TVs worldwide. This session includes the major players from among the connected TV platform operators, who provide a cogent view of where this dynamic field is now and where it is going over the next few years. The speakers explain how the platforms are being exploited and present a critical analysis of the the next moves of those companies that could be game-changers in the field, such as Google and Apple.
