SoC Trends for Consumer Electronics

The consumer electronics (CE) SoC manufacturer is becoming a total solutions provider. SoC deliverables include 50% hardware and 50% SDK. A fully interdependent ecosystem of SoC manufacturers, IP providers and software partners is required to push solutions to market. The pie is growing rapidly: 15% of broadcaster advertising revenue came from the Internet in 2006. The speaker discusses: CE SoC target markets; the IPTV market defined by fragmentation; the current state of IPTV; overlapping requirements at the SoC level; and one platform, tailored for many markets - but with additive complexity.