The semiconductor industry continues to evolve, with smaller process geometries, new solutions to issues such as interference, and increasingly sophisticated packaging technologies allowing for more advanced products to come to market. However, nothing exists in a vacuum, and the industry does not have the luxury of developing technology for technology's sake. The current macro-economic conditions have introduced some level of uncertainty, and players at all levels of the value chain must reassess the best way to not only ride out this downturn but build a path to strong, sustainable growth. This path will require companies to work together and collaborate more closely than ever before to bring a superior wireless experience into new market segments that hold great promise for the future.