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Panel Discussion II. Analog: the New Bottleneck!

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Panel Discussion
  • Session
  • Wednesday, 19 May 2010
  • 00:19 - 00:19
  • Duration: 1 hr 21 mins
  • Publication date: 19 May 2010
  • Location: IETTV_Room, IETTV_Venue, London, United Kingdom
  • Part of event GSA/IET EMEA International Semiconductor Leadership Forum 2010

About the session

Despite being only a fraction of the overall chip content, analog design is now dominating both the critical design path and the yield/failure mechanisms. Therefore, it is high time all stakeholders took a more critical view of analog design. Whether an EDA vendor, Fabless/IDM, contract designer or foundry, we all need to re-assess design tools and practices to ensure we can achieve right first time design in a reasonable timeframe, and thus can all reach profitability sooner. This panel discussion explores what can be done in EDA, design and foundry to improve design knowledge, practice and efficiency in order to ensure that "right first time" becomes the expectation it once was, and not the vain hope it has become.

Channels

Electronics

Electronics

Speakers

  • PD

    Paul Double

  • RA

    Ross Addinall

    CiraNova, Inc., Europe Technical Director

  • PF

    Peter Frith

    Wolfson Microelectronics, Chief Technical Officer

  • DP

    Douglas Pattullo

    TSMC Europe BV, Director of Field Technical Support

  • CW

    Ciaran Whyte

    IC Mask Design Ltd., Chief Technology Officer

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