- Session
- 11:26 - 11:26
- Duration: 13 mins
- Publication date: 09 Jul 2019
- Location: Francis Crick, Wellcome Genome Campus, Cambridge, United Kingdom
- Part of event Cambridge Wireless 2019
About the session
How can technology meet needs that are yet to be fully defined with future mobility disruption already on the horizon?
Technology companies supporting new mobility and mobility as a Service will be presented with challenges in new use cases, interaction with smart cities and infrastructure, unique business models, new functionality and supporting a wide range of services. Consumer preference and future trends will drive significant economic and technology changes, including new product architectures and technology demands that mobility suppliers will need to respond to, while maintaining acceptable economics. We will look at some of the hurdles and successes that are influencing the business, the fact progress is slower than many predicted and why innovation is so important to this high-tech business.