Director, Distribution, BBCAlix has overall responsibility for the strategy and delivery of the distribution of all of the BBC's television and radio services in the UK, on digital and analogue broadcast platforms.She advises the BBC Executive Board on strategic developments in distribution technology and manages the BBC's relationships with major distribution suppliers. She is a director of Freeview, Digital UK and the DTG and has been appointed by the Government to the 4G Oversight Board.In addition, Alix represents the BBC on industry-wide projects working with Government, regulators, other broadcasters, commercial companies and trade bodies. She has also led key projects across the BBC and the wider industry such as digital switchover, the launch of Freeview HD and the expansion of the DAB digital radio network.Alix's team is currently leading the delivery of the BBC's new five HD channels by early 2014: BBC News HD, BBC Three HD, BBC Four HD, CBeebies HD and CBBC HD.
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