About the session
9.00am, 31st March 2015
Catherine Allen, Touchpress
In this talk I will explore the future of non-fiction content,
arguing the app’s role in this fast evolving space. Apps are now the dominant content medium: in the US people spend more time on apps than they do watching TV. Non-fiction content is being avidly consumed on mobile devices, but in a completely different way to the book model. Most significantly, content can be unleashed from its physical restraints of time and place. This means that reading patterns and creative opportunities around content have changed. I’ll start by showing what Touchpress has learned about non-fiction apps. I’ll then argue for a ‘heads up’ approach to be considered, showing how the lines between the digital and the physical are blurring.I’ll conclude by exploring how the app medium can cause non-fiction content to further weave its way into the fabric of society and life.
