This session focuses on the approach to providing the TV experience delivered over IP, predominately from those defined by standards. It covers the approaches to achieving the goal of a TV experience, including the architectures and the potential players in such a system. This presentation discusses the issues encountered when delivering content (and related data), such as reliability, scalability and bandwidth. Finally it investigates the techniques currently in use to build a working system, such as delivery protocols, use of multicasting and peer-to-peer technologies.