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Experiencing the design

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Presentation
  • Session
  • Wednesday, 27 April 2016
  • 12:27 - 12:27
  • Duration: 3 mins
  • Publication date: 04 May 2016
  • Location: Watson Watt, The IET - Savoy Place, London, United Kingdom
  • Part of event Going Beyond Games

About the session

Going Beyond Games: Experiencing the design

How virtual reality has developed in the automotive industry

Applications for process and product design

Challenges for industry 

Innovation through visualisation

The film and gaming industries have long been at the forefront of visual effects and immersive technologies, which now, more than ever, are being utilised across the science and engineering community.

The first annual IET Going beyond Games seminar aims to provide delegates with insights into virtual and immersive technologies and how this technology is being applied outside the gaming industry.

The seminar will examine and assess the current technology, explore (through a series of case-studies) ways in which it is currently being successfully applied across science and engineering and look at future opportunities for both gamers and engineers as the technology develops.

Virtual Reality isn’t just about gaming

Virtual Reality offers a wide range of uses beyond gaming with the potential to increase efficiency, save time and reduce costs across a variety of industries and applications.

Whether it’s training surgeons on a virtual patient, planning and prototyping large-scale construction projects, exploring the viability of a virtual design, visualising complex information or experiencing a scenario in a virtual cyber-space; many specialised fields are already investing heavily in Virtual Reality and it is fast becoming an increasingly valuable tool for developers and engineers.

Keywords:
  • Big Data
  • Bike Sense
  • Connected World
  • Experiencing the Product
  • Haptic Pedals
  • Interaction
  • Predictive infotainment screen
  • Sensors
  • Sensory immersion
  • Virtual Reality

Channels

Communications

Communications

Transport

Transport

Speaker

  • Brian Waterfield

    Brian Waterfield

    Jaguar Landrover , Virtual Reality & High-end Visualisation Technical Lead

    I have always had a passion for technology, from early days playing with anything that buzzed, rang or made you jump; so you would thing I would move from school into technology of some sort, but no I became a carpenter / joiner, and my early years were spent building things.When I join Jaguar Landrover I started as a pattern marker, using my carpentry skills to help create the concepts of the future, but what really caught my eye were inspection machines, computers, and the 3D space. My childhood fascinations had awoken and then there was no stopping me; first Inspection, then design, onto packaging, then designing physical properties in CAD, but still developing them in the physical world.This process gave me great insight into ergonomics both physical and virtual; so adding this to my developing skill set, I introduce virtual reality into JLR, and 2007 I commissioned one of the world’s leading virtual environments the VRCAVE. I also added to the complexity of the task by returning to university and completing a MSc in virtual reality and gaming technology; this gave me the tools to evolve the VRcentre into the Virtual innovation centre that is operating today, supporting the vehicle development process. Today you will find me in Research, developing the virtual techniques for the future of JLR, whilst also overseeing the next great state of the art centre of excellence the Nation automotive innovation centre which will open in 2018.
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