About the session
As TVs become increasingly connected, brands can create transmedia messages and content that resonate far beyond the 30-second spot. The growth of smart TVs, mobiles and tablets opens new opportunities for broadcasters, but also for the new disruptors from Facebook to Twitter to Shazam. New products, new databases and new direct relationships with brands are up for grabs, and ownership of the second screen is the key. A panel of experts investigates what TV broadcasters are facing in the next 12 months, how connected advertising works with social media and where the money will go. The second screen is one of the hottest topics around at the moment, and this session provides unrivalled access to thought leaders and the main drivers in this space. Featuring up-to-the-minute research from Deloitte and case studies from major advertisers who are making this area work for their brands, this session explains how this marketplace might disrupt the traditional broadcaster-advertiser business model and where revenue in this space will go.
