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Adestra: Staff Training Guide - Template & HTML Editor

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CPD This content can contribute towards your Continuing Professional Development (CPD) as part of the IET's CPD Monitoring scheme.
Training
  • Duration: 38 mins
  • Publication date: 12 Oct 2016

Abstract

This video is for the use of IET staff and shows Adestra Users how to get the best out of the IET's new email template in conjunction with using Adestra's new HTML Email Editor. 

The new template can only be used in conjunction with the New Editor and it has included design features, to ensure we align with the IET's brand guidelines. 

Benefits of the template and the New Editor are:  

Designed so you can edit with a ‘Mobile First’ perspective
You can customise for different devices as you edit 
Can hide content on mobile but keep it on Desktop (and vice versa)
Robust templates won’t allow HTML code corruption / break template 
Freedom to adapt content for a different type of message easily 
Edit layouts easily 
Change number of columns in layout  

Reorder layouts
Duplicate sections / ‘modules’
Colours
Add buttons
Personalise
Control brand consistency – can secure design elements in the layout 
Less time on designing, more time on executing campaigns

Watch Adestra’s video: https://www.youtube.com/watch?v=_ob5bG8yWeA

 

Keywords:
  • Adestra
  • Editor
  • Email Editor
  • Email template
  • HTML
  • HTML template
  • IET
  • New Email Editor
  • new template
  • staff
  • template
  • training guide

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    David Biggins

    The IET, MPD Marketing, Digital Marketing Manager

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