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The What, Why and How of Open Innovation

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Lecture
  • Session
  • Wednesday, 20 February 2008
  • 00:20 - 00:20
  • Duration: 49 mins
  • Publication date: 20 Feb 2008
  • Location: IETTV_Room, IETTV_Venue, Stoke-on-Trent, United Kingdom
  • Part of event Lecture

About the session

"Open innovation" describes a new approach to the management of industrial innovation in the 21st Century, in which firms work with external partners to both commercialise their internal innovations and to obtain a source of external innovations that can be commercialised by them. There is a lot of talk about open innovation but is it anything really new? Does it make a difference to innovation outcomes and what does it mean for management practice? This lecture discusses such issues.

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  • AJ

    Andrew James

    University of Manchester, Business School, Senior Lecturer in Science and Technology Policy and Management

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