The market landscape has changed dramatically in the last decade. The communications and computing sectors, previous drivers of industry growth, have declined in importance. In their place has come renewed interest in the consumer sector, and more recently in industrial and consumer applications. Of particular importance has been the rise in emphasis on automotive and smart energy, which has spawned opportunities across a diverse range of applications and industry sectors. This presentation tales a look across the entire breadth of semiconductor applications and identifies some of the key opportunities for European semiconductor companies over the next 5-10 years, specifying which semiconductor product sectors will be most affected.