Abstract
Horizontal Innovation is the effective transfer of knowledge and technology from one sector to another. For the last 100 years, the fast-paced, competitive environment of international motorsport has proven to be a veritable ‘vortex of innovation’, for rapid development of innovative practices, processes, skills and technologies, focussed on delivering maximum performance with the greatest energy efficiency, under the most extreme and demanding conditions.
Based on these attributes, there is huge potential to deliver widespread benefits in terms of scale, time to market and relative cost savings to parallel industrial sectors.
Motorsport engineers are insatiably curious, courageous, competitive & embrace failure in order to learn - in fact Motorsport can get you to the point of failure fastest - no other industry uses time, energy and resources more efficiently.
As such the engineers who are developing the very lightest, fastest, most robust and energy efficient vehicles are perfectly placed to share their practices, technologies and processes to further the progress of other industries.
This inspiring talk will explore, in an informative and entertaining manner, future opportunities which Horizontal Innovation will bring.
It will encourage increased cross-sector technology transfer and highlight its important role in solving some of the greatest challenges of today… and tomorrow!
