Project Bloodhound is more than a world land speed record attempt: while it aims to push the boundaries of technology by building the world's first 1000 mph car, the wider aim is to re-invigorate national interest in science and engineering, particularly in schools. After two years of research and testing, the team is now starting to build the Bloodhound SSC (SuperSonic Car), with over 2000 UK schools already signed up to follow the project’s technology over the next 2-3 years. The speaker describes the project’s aims and some of the huge technological challenges involved as the Bloodhound car accelerates from rest to 1000 mph and back to a stop in just 100 seconds, covering 16 km in that time.