As the semiconductor industry emerges from the recession of 2008/9, industry executives are shifting their focus from cost reduction and the maximisation of existing resources to put renewed emphasis on opportunities for growth. The market landscape has changed dramatically in the last decade. The communications and computing sectors, previous drivers of industry growth, have declined in importance. In their place has come renewed interest in the consumer sector, and more recently in industrial and medical applications. Of particular importance has been the rise in emphasis on energy efficiency, which has spawned opportunities across a diverse range of applications and industry sectors. This presentation looks across the entire breadth of semiconductor applications and identifies some of the key opportunities for manufacturers over the next 5-10 years, quantifying these wherever possible, and specifying which semiconductor product sectors will be most affected. It also examines which of these opportunities will be most attractive to European organisations.