About the session
Pitting traditional players against new entrants, this session asks, "How will audiences of the future discover and select what programmes to watch?" Will computers and algorithms decide for you, or will it be the recommendations of your friends and peers? Perhaps linear consumption around channels and schedules will prevail. Many of the new companion devices that are coming to market promote new forms of social discovery and recommendation. However, there are question marks about just how many people are using them. Few, if any, traditional media companies have properly optimised their content and services for searching, social media and recommendation. Fewer still have an effective data strategy which enables them to exploit new forms of marketing and targeting. TV manufacturers are creating myriad new entry points to video content for audiences, but are they taking their eyes off the fact that TV is a relatively simple, passive activity for mass audiences - and should stay that way? In this debate about the targeting, accessibility and discoverability of content, executives from stakeholders across the value chain discuss these questions for a crucial topic which is still unravelling. Helping people choose what programmes they want to watch is becoming an increasingly vital topic in the growing plurality of media and platforms that encompasses the modern broadcast industry. This international panel features representatives from the leading players in the industry, both traditional and digital, and provides a critical overview of the emerging technologies and strategies that are developing - a vital introduction for anyone who wants to create programmes that are actually to be seen by future audiences.
