The Sustainable Catchment Management Programme (SCaMP), which has been developed by United Utilities in association with the Royal Scociety for the Protection of Birds (RSPB), aims to apply an integrated approach to catchment management across all of United Utilities's water catchment land. Through the delivery of the ground-breaking SCaMP programme, United Utilities is recognised within the UK water industry as being at the forefront of catchment management which aims at securing multiple benefits at a landscape scale.