Optimising mobile technologies and customer data to drive engagement and reduce churn

Event
  • Session
  • 10:22 - 10:22
  • Duration: 1 hr
  • Publication date: 04 Jun 2018
  • Location: Keynote Conference, NEC, Birmingham, United Kingdom
  • Part of event Utility Week Live - Keynote Conference

About the session

This panel will explore how utilities are accelerating the pace of change in customer engagement through mobile, apps and social media; explore gamification as a tool to enhance engagement with smart meters; assess opportunities for utilities to tap into customer data to build new bundled propositions; address the potential impact of GDPR; and explore the potential of using crowdsourcing and online forums to improve customer intimacy.

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