Multi-Partner Alliances: Recipes for Success

Historically, the focus behind alliances has been on complementary technology base or sales/marketing channel to address short comings or integration amongst the supply chain. However, today's leading companies are using multi-company alliances to drive and establish industry leadership. With this new focus on multi-company collaborations, how do the business leaders ensure their strategic alliances remain not only effective and operationally solid, but are successful in establishing market leadership? In this presentation, the speaker discusses how these complex alliances are driving business success and how they are being run effectively within involved companies citing recent examples, and drawing on her many years of experience in the strategic alliances.