Orangebox is a provider of office furniture solutions. The company has a turnover in excess of £16million with 120 employees and head office and factory in Hengoed, Mid Glamorgan. During the last four years, the business has experienced an impressive rate of growth supplying high quality office seating to the UK market. The priorities for investments are increases in productivity and making it straightforward to do business with Orangebox. Customization of products is routine. Six areas of operations are particularly significant contributors to mastering mass customization: supportive information systems; appropriate product design; responsive supply chain; flexible and efficient manufacturing; intelligent dynamic costing; and culture