About the session
This free-to-attend seminar, jointly organised with ITS UK, will introduce Behavioural Psychology and Behavioural Insights (“nudge”), and indicate the potentially huge scope for applying them in Transport. It will explain how they have been applied in real situations, using a people-centred approach, indicating how technological advances will change the way we travel.
Topics addressed in this presentation include:
- Introduction: aims, methods
- Key finding from the 41 interviews
- Key findings from the quantitive analysis
- Suggestions for change
- Limitations, issues and comment
