Intellectual property rights: practical issues

Intellectual property encompasses patents, trade marks, database protection rights, copyright, design rights and confidential information, but what do these terms really include? What should companies do to protect their intellectual property rights? Intellectual Property can be exploited in a number of different ways. A licence is just one means of exploiting the intellectual property. When might another form of exploitation model, such as a joint venture, distributor agreement, agency or partnership be appropriate? The speaker deals with these issues.