We are moving from a verbal to a visual world in communications, and from static to mobile and personal platforms for our entertainment. The reliability of broadband wireless access for customers in their homes or on the move, and the ability to meet customer requirements going forward, is key for the overall success of IPTV as a mobile service. There are already established options for mobile multimedia broadcasts using IP - including DVB-H, MediaFLO and WiMAX; nevertheless, new higher resolution handheld terminals and more user-generated content on the Web, may open an interesting niche market for mobile IPTV.