People living and working in rural communities frequently find it challenging to access superfast broadband. The speaker discusses a systems engineering approach to using digital subscriber line (DSL) acceleration techniques to solve these challenges. He talks about delivering very high speed broadband to rural locations, and presents the technology of a new and economical solution, DSL Rings, which is a patented, award-winning technology that delivers very high speed broadband, up to 400 Mb/s, over existing copper telecommunications networks, where distance from the exchange can often be a limiting factor in deploying traditional broadband solutions.