Emerging Trends and Outlook in Automotive

This keynote address focuses on the automotive consumer trends that will make a significant impact on the semiconductor industry in the next few years. Infotainment, safety, navigation, rear-view cameras, etc. will all play a vital role in the future of automotive technology. According to Semicast's principal analyst, Colin Barnden, 2010 was the strongest year on record for the automotive semiconductor market, with sales increasing by an estimated 37% to USD 22.7 billion, up from USD 16.6 billion in 2009. It is obvious that the automotive segment has been revitalized, but what can semiconductor companies in Europe do to prepare for the next phase of growth?