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Digitising Agriculture, do it yourself

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Event
  • Session
  • Wednesday, 26 June 2019
  • 11:26 - 11:26
  • Duration: 8 mins
  • Publication date: 12 Jul 2019
  • Location: Rosalind Franklin, Wellcome Genome Campus, Cambridge, United Kingdom
  • Part of event Cambridge Wireless 2019

About the session

30MHZ believes that in order to accelerate adoption of digital tools in industries and geographies that are currently low tech a DIY approach is necessary. Consumers have digitised themselves very successfully, largely down to strong product offering, we are trying to learn the lessons from these successes and apply them to Agri businesses.

Keywords:
  • AI
  • agriculture
  • connectivity
  • data
  • food
  • livestock
  • manufacturing
  • software
  • supply chain

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IT

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Speaker

  • Steve Archer

    Steve Archer

    30MHz

    Steve is a Business development manager at 30MHz, a Dutch Agri-tech company. They help businesses in the agri-food chain drive productivity with data. From seed companies through cultivators to food retailers, they provide cloud-based software to access real-time data generated by their own scalable wireless sensing technology. Steve works closely with growers on a daily basis to understand their problems, to learn how we can use our system to solve them and to understand how to drive strong ROI for customers as well as passing feedback for 30MHz product development team enabling a rapid customer driven approach to product development.
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