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DTG Innovation Competition 2015: Colin Moorcraft - Twocashew Ltd

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Interview
  • Session
  • Saturday, 12 September 2015
  • 10:12 - 10:12
  • Duration: 0 mins
  • Publication date: 09 Oct 2015
  • Location: NA, RAI, Amsterdam, Netherlands
  • Part of event IBC 2015

About the session

The DTG is pleased to announce, for the third year, that it is running the UK TV Innovation Awards, an open competition to expose innovative SMEs in our sector to global broadcast and media opportunities at IBC (11-15 September 2015). The competition is in partnership with UK Trade & Investment, IBC 2015, Institution of Engineering and Technology and Knowledge Transfer Network.

IBC unites the technologies and business models powering the creation, management and delivery of all forms of electronic media content to consumers in a world where content is everywhere.

From OTT delivery, mobile TV and Cloud production to the economics of Ultra HD, digital cinema innovation and the rise of social television, IBC sits at the forefront of all the recent major changes in the industry.

Keywords:
  • DTG
  • IBC
  • IBC2015
  • Innovation
  • LiveScreens
  • Twocashew Ltd
  • informative content
  • interactive ads
  • manage interactive content
  • polls
  • quizzes
  • re-broadcast pre-recorded content
  • special offers
  • voucher offers

Channels

IBC

IBC

Sectors

Sectors

Speaker

  • CM

    Colin Moorcraft

    Twocashew Ltd, Co-owner

    When we talk about live TV we are not talking about "live"​ linear TV schedules that aggregate and re-broadcast pre-recorded content - that content is increasingly a commodity that connected viewers can grab from an explosion of providers. We are talking about the crown jewels of broadcaster content: truly live broadcast events. Big competitive entertainment shows, hot news, sports ... You name it.The key to truly live content is spontaneity. Viewers don't know what will happen, but they care, and many of those with second screens will engage as events unfold - if they are given an opportunity. LiveScreens is the only platform that enables broadcasters and production companies to spontaneously manage interactive content that enhances the value of a live broadcast for viewers with a second screen. This includes quizzes, polls, informative content, voucher offers, other special offers and interactive ads.LiveScreens does more than provide interactive experiences to enrich the live viewing experience for viewers with second screens. It enables an operator in the studio to review photos and comments submitted by viewers and to pass selected content onto the device of a presenter or to an on-air graphics system - enhancing the experience of all viewers, not just those with second screen. It is a complete solution for the transition from the broadcast-only model to a value-added business model where live push broadcast is enhanced by interactive content managed in real-time.
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