Abstract
Host: Nicola Mendelsohn, President, IPA amp; Executive Chairman, KarmaramaKeynote Interview: Christopher Bailey, Chief Creative Officer, Burberry, in conversation with Joanna Shields, Vice President and Managing Director, Facebook Europe, Middle East and AfricaThe Future is Mobile: Telef#243;nica Digital- Matthew Key, Head of Telef#243;nica Digital Technology as Entertainment, TalkTalk (X Factor Sponsorship)- Johnny Hornby, Chairman, CHI amp; Partners Advertising in Real Time- Nigel Vaz, Managing director, SapientNitroTechnology as an Enabler: Nissan PlaystationJonathan Fowles, Executive Planning Director, Manning Gottlieb OMDAnywhere, Everywhere- Ubiquitous Marketing: Coca ColaSara Tate, Head of Brand amp; New Business, Mother
