About the session
Children are the most digitally literate consumers in the world. Kids' content in the on-demand space is as potent as sport and movies have been to pay TV, and licensed revenue from compelling characters and shows is a huge and growing global business. Games IP now sells toys and even music. So what can kids teach adults about future consumption patterns, and how we will all interact with linear scheduled television, on demand, games and the Internet? What does the future look like? With a cast of influential executives plucked from major content owners and broadcasters, this session looks at how almost-infinite choice and Internet-connected technologies are changing the very essence of kids' TV. It showcases some of the new formats emerging to capitalise on this new viewing behaviour and asks if this just 'a phase they are going through' or if it will have profound implications for the TV viewing of future generations. With a new generation of viewers and consumers who are used to 24/7 connectivity from the moment they start interacting with media devices, this panel looks at what lessons the rest of the industry can draw from the new media landscape that children inhabit. The expert panellists use case studies and real-world examples that arch across media and into toys and gaming (and which include brand and commercial information) to bring an understanding of how business models can be diversified and how new revenue potential can be unlocked.
