About the session
As the excitement of the London 2012 Olympics unwinds, eyes are turning towards the next summer mega-spectacle: the 2014 FIFA World Cup in Brazil. This session features in-depth discussions about the plans for a sporting event that competes only with the Olympic Games for world media domination. The session includes footage from past World Cups and looks at ways of tackling the technical, logistical and economic challenges that arise in producing the main televised event in the world's favourite sport.
