Are ASICs really on the decline? The ASIC model: future directions

Is there a future for the ASIC model? Much has been much debated regarding the future of the ASIC model in the semiconductor industry. Many suggest that ASIC design starts are declining, yet little concrete data is available to support this. Toshiba, arguably one of the largest semiconductor companies in the world, is actively engaged in the ASIC model. Toshiba reports recent evidence that it is seeing a trend towards greater adoption of the ASIC model by consumer electronics manufacturers. This presentation highlights the following: ASIC model applicability for CE companies; the future of the ASIC model globally; the ASIC model's impact on Europe; and the role that fabless companies play in the chip development process.