Mass customization at Orangebox
Orangebox is a UK-based office furniture solutions company with a number of blue-chip clients. The presentation describes Orangebox's approach to product and cost configuration.
27 February 2003 Manufacturing channel
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About the presentation
Mass customization systems strive to produce customized products and services on a mass scale with the same levels of responsiveness, quality, efficiency and costs achieved in mass production environments. There are many potential gains for businesses that can mass customize successfully - increased retention of individual customers, the ability to satisfy niche markets, potential for premium pricing and strong competitive advantage. A number of well-known companies have successfully put Mass Customization principles into practice. However, developing Mass Customization solutions is challenging.
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