Mass customization at Orangebox

Mass customization systems strive to produce customized products and services on a mass scale with the same levels of responsiveness, quality, efficiency and costs achieved in mass production environments. There are many potential gains for businesses that can mass customize successfully - increased retention of individual customers, the ability to satisfy niche markets, potential for premium pricing and strong competitive advantage. A number of well-known companies have successfully put Mass Customization principles into practice. However, developing Mass Customization solutions is challenging.

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