IET.tv Technology - Manufacturing
Services supporting the growth of knowledge in engineering and technology
Mass customization - an adidas perspective
Christoph Berger, adidas-Salomon AG
Mass customization systems strive to produce customized products and services on a mass scale with the same levels of responsiveness, quality, efficiency and costs achieved in mass production environments. This presentation sets out the approach taken by German sports shoe manufacturer adidas.
27 February 2003 Manufacturing channel
>> Play webcast >> recommend to a friendAbout the presentation
Mass customization systems strive to produce customized products and services on a mass scale with the same levels of responsiveness, quality, efficiency and costs achieved in mass production environments. There are many potential gains for businesses that can mass customize successfully - increased retention of individual customers, the ability to satisfy niche markets, potential for premium pricing and strong competitive advantage. A number of well-known companies have successfully put Mass Customization principles into practice. However, developing Mass Customization solutions is challenging.
About the speaker
Christoph Berger is Director of Mass Customisation for adidas-Salomon AG, Germany
Add to my homepage
Use the following code to add this presentation to your website:
Webcast search